• by Karlene Lukovitz  @KLmarketdaily, March 12, 2012

Consumers are snacking significantly more than they were just two years ago, and restaurants are successfully increasing their share of those snacking occasions, according to a new snacking trend report from foodservice consultancy Technomic.

Nearly half (48%) of consumers surveyed now report that they are snacking at least twice a day, compared to 25% in 2010. And restaurants now account for 22% of consumers’ snacking occasions -- up from 17% in 2010. 

Impulse snack purchases are also up from two years ago. Fully 62% of consumers now report that most of the snacks they purchase for away-from-home consumption are impulse purchases.

One reason for snacks’ even greater momentum: Restaurants’ reductions of meal calorie counts in response to the new calorie-posting requirements are causing consumers to seek out snacks to keep them fueled between meals, said Technomic EVP Darren Tristano. 

In addition, major chains are successfully promoting value-oriented snack items and “bar plates” to younger customers during late-night hours.

Other notable consumer trends related to snacks:

• More than a third (37%) of consumers have broadened their definition of snacks to include more types of foods, beverages and restaurant fare. 
• More than 33% expect to eat more healthful snacks in the coming year, indicating greater importance for operators to offer and promote better-for-you snacks.
• The mini sandwich, slider or wrap has evolved from a simple snack item to a down-sized gourmet version of signature full-sized offerings.