• by admin , March 23, 2012

Showtime launched The Franchise: A Season with the San Francisco Giants giving viewers a behind-the-scenes look at the Major League Baseball (MLB) club. A custom vending machine reacted to mobile check-ins by releasing a MLB baseball branded with show details. Visitors received a baseball for their interaction and shared it with their social graph. Check-ins to billboard organically promoted the show’s premiere, attracting more than 3,000 check-ins, 550 social, blog and news mentions and 2 million out of home impressions. The unit was shared via MLB's and Showtime's social sites with a combined 21 million followers and Likes