• May 16, 2012

Turner Broadcasting, which includes TBS and Adult Swim, is teaming with Funny or Die, a comedy site, to handle the latter's sales. The agreement should enhance the growth of Funny Or Die, which was launched in 2007 by Will Ferrell, writer/director Adam McKay and writer Chris Henchy. Turner Broadcasting is taking a minority equity stake in Funny Or Die, and Turner's digital sales force will serve as the exclusive seller of advertising opportunities for it. Dick Glover, president and CEO of Funny Or Die, stated:  "We are even more excited about the opportunities this will open up to brands and advertisers to create far-reaching, hilariously funny cross-platform content and messaging." Funny or Die claims more than 16 million unique users per month, over 60 million video views per month. Since it's founding, it has grown into a vertically integrated 21st century digital studio.