Commentary
Prediction: Online Ad Revenue to Surpass Television
- by Tyler Loechner , Staff Writer @mp_tyler, May 17, 2012
At the OMMA Video conference today, moderator Ashkan Karbasfrooshan, Founder/CEO of WatchMojo.com, asked his panelists to predict the future of television and online videos.
When asked if online ad revenue will surpass TV ad revenue in 10 years, all but one panelist said they believed it would. Online videos still have a ways to go – TV is still the king of ad revenue.
Mark Trefgarne, Co-Founder and CEO of LiveRail, said, “No one will watch TV in 15 years.” That’s a bold prediction, but his fellow panelists didn’t argue the point. Brett Wilson, Co-Founder and CEO of TubeMogul, says that the definition of television will be so different 10-15 years from now, it’s impossible to know what it’s going to look like.
When reading these predictions, remember that even though the popularity of online video is growing at a tremendous rate, it’s not as big as people predicted it would be just five years ago.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.
I'm confused. Did the panel agree with "Online ad revenue will surpass TV ad revenue in 10 years" or did they agree with "Online video ad revenue will surpass TV ad revenue in 10 years" ... as the headline implies. These are two very different statements!
John,
The panel agreed that online ad revenue will surpass TV ad revenue in 10 years.
Good catch, I've corrected the headline after going back and listening to/watching the panel again tonight here: http://www.ustream.tv/recorded/22653287