• by Gavin O'Malley  @mp_gavin, May 23, 2012

As part of what the company calls a more “segmented” operational strategy, AOL has named Ned Brody CEO of Advertising.com Group. The Ad.com Group is currently comprised of AOL’s display, video, and mobile network lines of business.

“Starting in Q2, we have aligned our operating focus around brand measurement and management,” Armstrong explained in a staff memo.

Along with a continued focus on consumer brands, Armstrong said AOL plans to scale its enterprise advertising and publishing brands with the Advertising.com Group. 

Jim Norton will remain SVP of AOL Advertising, but now reports directly to CEO Tim Armstrong; he will become a part of the executive committee.

“Jim's team will continue to support Ned's organization as a significant sales channel against the top advertisers and agencies for the Advertising.com Group and AOL's owned-and-operated properties,” Armstrong said.

This marks the second time that AOL has reshuffled its ad executives since its head of sales Jeff Levick left last summer. In his place, Brody was promoted to the new position of chief revenue officer and president of AOL Advertising, where he oversaw the company's global owned-and-operated advertising, global network business, sales and advertising and publishing products.

Separately, AOL has named Janet Balis as publisher of The Huffington Post Media Group. Formerly SVP and head of sales strategy, marketing and partnerships at AOL, Balis will oversee the development of partnerships and strategies for HPMG.

Moritz Loew, former chief agency officer and GM of sales for MSNBC Interactive, has been named head of sales specialist and SVP for HPMG.

During the first quarter, AOL reported that, while overall ad revenue rose 5% -- buoyed by a 23% rise in revenue at Advertising.com -- U.S. display ad sales fell.