• by Jack Loechner , Staff Writer @mp_research, June 11, 2012

According to the latest MAG research, 50% of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. When in the market to buy or lease a new vehicle, nearly half (47%) of consumers said that they would find mobile advertisements containing deals or offers most valuable to them.

The report shows that there is opportunity to target vehicle shoppers on their mobile devices to research information about buying or leasing a vehicle. Additional findings include:

• 36% of consumers plan to purchase a car in the next 12 months, while an additional 5% plan to lease one in the same timeframe
• 21% of consumers are open to mobile ads that provide features and benefits of the vehicle and/or the ability to sign up for deals, offers and future communications most valuable
• 57% of consumers would browse a website or play a game as a result of seeing a mobile ad
• 38%of consumers would request more information as a result of seeing a mobile ad on their phone 

Amy Vale, Vice President of Global Research and Strategic Communications for Mojiva says “... not only do a third of consumers surveyed plan to purchase a vehicle within the next 12 months... more than half of them would use their mobile devices as part of their research process... “

For additional information, please visit Mojiva here, or sign up for the mobile research here.