- Ferrari, HP Announce Title Partnership
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2024
The companies will also work together to expand educational initiatives within the ...
- Stellantis Celebrates Parenting In Minivan Effort
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2024
The campaign recognizes all the different types of parents who have inspir ...
- Innocean Taps Creative Veteran Borchert To Oversee Its Hyundai NA Account
People on the Move, Steve McClellan - Wednesday, April 24, 2024
Ad agency Innocean USA has named Gui Borchert as executive creative direct ...
- Porsche Partners With Met Gala, 'Vogue'
Marketing Daily, Tanya Gazdik - Tuesday, April 23, 2024
"Porsche and fashion are connected, and have been for decades," says Ayes ...
- Volkswagen Workers Vote To Unionize
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 22, 2024
The win is expected to provide momentum to the UAW;s goal ...
- Ford, Toyota Play Up NFL Ties
Drive Time, Tanya Gazdik - Monday, April 22, 2024
The Detroit Lions, owned by the Ford family, unveiled their new Nike-design ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- Automotive National TV Spending Down 9.1% Year-Over-Year
Marketing Daily, Tanya Gazdik - Thursday, April 18, 2024
Over half of the total automotive industry TV ad spend during Mar ...
- Tesla Cybertruck Stops Working After Going Through Car Wash
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 18, 2024
The vehicle's owner followed instructions from the automaker on how to rebo ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- Mini USA Debuts New Vehicle In Cross-Country Roadshow
Marketing Daily, Tanya Gazdik - Tuesday, April 16, 2024
The roadshow will follow four regional routes concurrently, across Mini's central, souther ...
- General Motors Moves HQ, Stays In Detroit
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 15, 2024
GM CEO Mary Barra made the announcement at an afternoon news conferen ...
- Test Drive: Kia EV9 Offers Style, Power, Efficiency
Drive Time, Tanya Gazdik - Monday, April 15, 2024
It's important that all consumers begin to understand how electric vehicle chargi ...
- Honda Intros Web App For Blind Using AI
Marketing Daily, Tanya Gazdik - Sunday, April 14, 2024
Honda Scenic Audio is the world's first AI-powered accessibility app to enhan ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- Ford Highlights 'Freedom Of Choice'
Marketing Daily, Tanya Gazdik - Friday, April 12, 2024
The brand messaging is "very relevant to Ford and the Ford DN ...
- Mercedes-Benz, Google Expand Partnership
Marketing Daily, Tanya Gazdik - Tuesday, April 9, 2024
Mercedes plans to infuse ecommerce capabilities into its online storefront with ...
- Consumers Have Much To Learn About EVs
Drive Time, Tanya Gazdik - Monday, April 8, 2024
Ridership at the New York auto show's EV track was up 7 ...
- Post About Tesla Robotaxi Reveal Prompts Speculation
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 8, 2024
The announcement came late Friday as Tesla shares were sinking in t ...
- Dodge Stages 'Inner Child Intervention'
Marketing Daily, Tanya Gazdik - Thursday, April 4, 2024
The torque-loving inner child is especially obsessed with the Hornet R/T's PowerS ...
- Volkswagen Partners With Warner Bros., Legendary Entertainment
Marketing Daily, Tanya Gazdik - Wednesday, April 3, 2024
The series is being released across Volkswagen and Godzilla x Kong's soci ...
- Uber Eats, Waymo Test Autonomous Food Delivery
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 3, 2024
So this begs the question, do you tip a robot? ...
- Lexus Shows How GX Will 'Live Up To It'
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2024
The Toyota luxury brand is now under the direction of new marketi ...
- Uber, Lyft Offer Dueling Beyonce Promotions
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 2, 2024
Bantering with competitors is certainly one way to use social media f ...
- New York Auto Show Offers New Vehicles, Experiences
Drive Time, Tanya Gazdik - Monday, April 1, 2024
The show is chock full of educational experiences about new technology, includi ...
- Hagerty Celebrates Employees, Automotive Enthusiasts
Marketing Daily, Tanya Gazdik - Friday, March 29, 2024
The ad features original creative content shot on a Super8 camera ...
- Goodyear, Crunch Fitness, Adidas, Kraft Focus On Fools
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 1, 2024
Goodyear has created a social media effort for its faux SkyGrip bli ...
- Experian, InfoSum Introduce Cleanrooms For Automotive
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds f ...
- Genesis USA Offers Plenty Of Eye Candy
Marketing Daily, Tanya Gazdik - Tuesday, March 26, 2024
Genesis USA unveiled two new concept vehicles ahead of the New Yo ...