- Consumers Have Much To Learn About EVs
Drive Time, Tanya Gazdik - Monday, April 8, 2024
Ridership at the New York auto show's EV track was up 7 ...
- Post About Tesla Robotaxi Reveal Prompts Speculation
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 8, 2024
The announcement came late Friday as Tesla shares were sinking in t ...
- Dodge Stages 'Inner Child Intervention'
Marketing Daily, Tanya Gazdik - Thursday, April 4, 2024
The torque-loving inner child is especially obsessed with the Hornet R/T's PowerS ...
- Volkswagen Partners With Warner Bros., Legendary Entertainment
Marketing Daily, Tanya Gazdik - Wednesday, April 3, 2024
The series is being released across Volkswagen and Godzilla x Kong's soci ...
- Uber Eats, Waymo Test Autonomous Food Delivery
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 3, 2024
So this begs the question, do you tip a robot? ...
- Lexus Shows How GX Will 'Live Up To It'
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2024
The Toyota luxury brand is now under the direction of new marketi ...
- Uber, Lyft Offer Dueling Beyonce Promotions
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 2, 2024
Bantering with competitors is certainly one way to use social media f ...
- New York Auto Show Offers New Vehicles, Experiences
Drive Time, Tanya Gazdik - Monday, April 1, 2024
The show is chock full of educational experiences about new technology, includi ...
- Hagerty Celebrates Employees, Automotive Enthusiasts
Marketing Daily, Tanya Gazdik - Friday, March 29, 2024
The ad features original creative content shot on a Super8 camera ...
- Goodyear, Crunch Fitness, Adidas, Kraft Focus On Fools
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 1, 2024
Goodyear has created a social media effort for its faux SkyGrip bli ...
- Experian, InfoSum Introduce Cleanrooms For Automotive
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds f ...
- Genesis USA Offers Plenty Of Eye Candy
Marketing Daily, Tanya Gazdik - Tuesday, March 26, 2024
Genesis USA unveiled two new concept vehicles ahead of the New Yo ...
- CTV Ad Frequency Soars 80% In 2 Years: Report
Television News Daily, Wayne Friedman - Tuesday, March 26, 2024
The frequency of ad messages for CTV continues to increase -- risi ...
- GM Stops Sharing Driver Information With Data Brokers
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, March 25, 2024
General Motors says it has stopped sharing details about how people dri ...
- Hyundai Santa Fe Undergoes Serious Metamorphosis
Drive Time, Tanya Gazdik - Monday, March 25, 2024
Rising vehicle prices are a hindrance for many potential consumers. But t ...
- Lexus Names New Marketing VP
Marketing Daily, Tanya Gazdik - Friday, March 22, 2024
Cynthia Tenhouse began her career with Toyota North America in 1996 ...
- Lyft Hires Meta Exec As New CMO
Marketing Daily, Tanya Gazdik - Thursday, March 21, 2024
Brian Irving spent the last three years as CMO and vice preside ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Infiniti Partners With iHeartMedia For QX80 Reveal
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2024
The flagship vehicle, which starts at $82,450, will reach retailers later th ...
- New Balance, Cadillac, Glossier Win With Women's Sports
Marketing Daily, Sarah Mahoney - Tuesday, March 19, 2024
New research shows women's sports, especially tennis and the WNBA, are increasing ...
- Nissan Gets In On The (March) Madness
Marketing Daily, Tanya Gazdik - Tuesday, March 19, 2024
Nissan also is once again offering an online bracket challenge in partnersh ...
- Hertz CEO Steps Down After Fraught EV Moves
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 19, 2024
The rental-car company is set to replace him with Gil West, t ...
- The Paradox Of Quality
Planning & Buying Insider, J. Walker Smith - Wednesday, March 20, 2024
The better our products get, the more they are alike. Quality ...
- Former Mercedes-Benz CMO Joins Genesis
Marketing Daily, Tanya Gazdik - Monday, March 18, 2024
Slaven spent two decades at Mercedes-Benz USA, most recently as vice presiden ...
- Automakers Share Driving Data With Insurance Companies
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 18, 2024
General Motors, Kia, Subaru and Mitsubishi all contribute to the LexisNexis "Telemati ...
- Test Drive: Lincoln Nautilus Offers 'Sanctuary For The Senses'
Drive Time, Tanya Gazdik - Thursday, March 14, 2024
Besides heated and massaging seats, drivers and passengers can experience the Linco ...
- Hyundai Launches Multicultural Efforts For Santa Fe
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2024
Hyundai Motor America is launching efforts aimed at African American and Asi ...
- Hyundai Tackles Climate Change In Car Ads
Out to Launch, Fern Siegel - Friday, March 15, 2024
Even safety features can't protect us from the catastrophic impact of t ...
- Honda Partners With Amazon For Dream Generator
Marketing Daily, Tanya Gazdik - Friday, March 15, 2024
The "create-your-own-adventure" style experience is produced using AI-generated animation. ...
- Cadillac Teases Opulent Velocity Concept Vehicle
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2024
A 15-second video aims to give a taste of what the futu ...