- Mini USA Plans Special-Edition Vehicle Drops
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2026
"This is the first time we are using digital as the prima ...
- Honda Showcases Racing Spirit In Hybrid-Focused Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2026
Felix Rosenqvist, driving a Honda-powered car for Meyer Shank Racing, won t ...
- Mazda CX-30 Delivers Fun On A Budget
Drive Time, Tanya Gazdik - Monday, May 25, 2026
Mazda believes a car and driver should have a relationship similar ...
- Bojangles Launches Nationwide EV Charging Initiative
Marketing Daily, Teresa Buyikian - Friday, May 22, 2026
The Southern chicken chain has opened the first of its new "char ...
- Toyota, E.L.F. Beauty, Corona Get On Board With 'Survivor' 50
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 25, 2026
The Smithsonian is acquiring items from the first and most recent seaso ...
- WPP, JLR Finalize Global Marketing Partnership
MAD, Steve McClellan - Wednesday, May 20, 2026
The carmaker spent an estimated $475 million on measured media last yea ...
- Automotive Advertising Now Less Than 10% Of Total Ad Category Spend
Around the Net In Media, Ray Schultz - Wednesday, May 20, 2026
Automotive advertising will represent less than 10% of ad category spend, t ...
- Lola USA Uses Porsche's Poster Art To Showcase 'Racing' Legacy
MAD, Fern Siegel - Tuesday, May 19, 2026
The ad pays tribute to decades of dedication to performance. ...
- Ford Loses Global CMO Lisa Materazzo
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2026
Dean Stoneley, global product marketing executive director, will serve as interim glob ...
- WPP's EssenceMediacom To Lead Media For Honda Motor Europe
MAD, Steve McClellan - Monday, May 18, 2026
Spending in the region last year by the client is estimated ...
- Test Drive: Dodge Charger Is For Drivers With A Need For Speed
Drive Time, Tanya Gazdik - Monday, May 18, 2026
The Scat Pack Plus, with a base MSRP of $54,995, combines t ...
- Jeep Lands 'Most Patriotic' Brand Designation For 25th Year
Marketing Daily, Tanya Gazdik - Sunday, May 17, 2026
Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Le ...
- Automotive TV Spending Down 18% In April
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2026
"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stua ...
- Hertz Expands Digital Retail Presence With EBay
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 13, 2026
Through a dedicated Hertz Car Sales showroom, shoppers on eBay will ha ...
- Jeep, Marvel Unite For Jeep Wrangler America250 Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2026
"We felt there was an opportunity to do something more meaningful" th ...
- Ford Extends Carhartt Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 11, 2026
The Carhartt package was codesigned by Ford's Steve Gilmore, who inherited ...
- Test Drive: Buick Enclave Delivers Premium Feel Without Luxury Price
Drive Time, Tanya Gazdik - Monday, April 13, 2026
It's been just over two years since Buick introduced its "Exceptional ...
- Hyundai Motor Sponsors CNN Series
Marketing Daily, Tanya Gazdik - Sunday, May 10, 2026
The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrati ...
- BBH USA Drives 'Fast' For Goodyear
MAD, Fern Siegel - Thursday, May 7, 2026
The global push is to introduce Eagle tires to a new generat ...
- Genesis Launches First-Ever Hispanic Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2026
The campaign includes 30- and 15-second spots in both English and Spanis ...
- Cadillac Former CMO Resurfaces As Healthcare CEO
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2026
"Our current healthcare system is built to treat illness, not to crea ...
- Bosch Gets Its Kicks With Route 66 Activation
MAD, Steve McClellan - Wednesday, May 6, 2026
Omaha, NE-based agency Bailey Lauerman created the activation, dubbed, "Bosch Impressive Innovati ...
- Study: Consumers Largely Disinterested In Vehicle Buying
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2026
Price is the most important purchase factor, cited by 75% of c ...
- General Motors Marketing Leader Plans Departure
Marketing Daily, Tanya Gazdik - Tuesday, May 5, 2026
Norm de Greve, who joined GM in July 2023, said he wi ...
- Harris Poll: Younger Consumers Question EV Rollbacks
Marketing Daily, Tanya Gazdik - Monday, May 4, 2026
The survey found that EV strategy reversals are creating an early credibili ...
- Test Drive: Subaru Solterra Lives Up To Promises
Drive Time, Tanya Gazdik - Monday, May 4, 2026
There's a reason why the Solterra is hot, hitting an all-time hi ...
- Former CMO Leaves Jaguar Land Rover
Marketing Daily, Tanya Gazdik - Friday, May 1, 2026
Charlotte Blank, who transitioned from CMO to brand director for Defender a ...
- Ford Celebrates American Milestone
Marketing Daily, Tanya Gazdik - Friday, May 1, 2026
The initiative includes extending employee pricing on most new 2025 and 20 ...
- Rivian Appoints Former Uber Exec As Top Marketer
Marketing Daily, Tanya Gazdik - Wednesday, April 29, 2026
After seven and a half years at Uber, Jenny Lewis joined T ...
- Infiniti, Nissan Trade Marketing Leads
Marketing Daily, Tanya Gazdik - Tuesday, April 28, 2026
Shelley Pratt is now Nissan's director, brand and retail demand. She repor ...