U.S. TV homes getting multichannel TV services have not changed much in the last two years.
Leichtman Research Group says 87% of TV homes
subscribe to some form of multichannel video service. Earlier research from Leichtman says in 2011, there are some 94 million multichannel subscribers -- nearly 53 million coming cable
operators; 34 million from satellite TV companies; and 8 million from telco companies.
All this is up from an 80% level eight years ago in 2004. Nielsen notes there are around 115 million
TV homes.
Leichtman reports monthly spending on multichannel video service is up 7% to $78.63. Research also notes household income of those who buy multichannel video subscribers is 53%
higher than the household income of nonsubscribers.
Only 6% of those with annual household incomes over $75,000 do not subscribe to a multichannel video service. This compares to 12% with
incomes between $30,000 and $75,000, and 27% with incomes under $30,000.
Bruce Leichtman, president and principal analyst for Leichtman Research Group, stated: "The defining characteristic
of those who do not subscribe to a multichannel video service remains the level of household income."
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Nielsen says over 90% penetration and Leichtman says 87%, so what media reporter is doing a story on the reason for the difference? As the number of TV homes seems to be shrinking, one might expect the percentage of pay subscribers to increase.