WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.Articles by Wayne All articles by Wayne
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B in
Television News Daily on
04/26/2024
YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
- Roku Scores Double-Digit Q1 Gains In Revenue, Households in
Television News Daily on
04/25/2024
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross profit and streaming households year-over-year.
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB in
Television News Daily on
04/25/2024
Digital video is expected to grow 16% vs. a year ago to $62.9 billion, according to an IAB report that shows digital video ad spend -- social media, CTV, websites and online video -- will have a 52% share with linear TV at 48%. Since 2020, IAB says, there has been a share shift of some 20 percentage points to digital video from linear TV.. In 2020, it says digital video had a 29% share with linear TV at 71% share.
- Scripps' Bounce TV May Be Sold: Will Legacy TV Networks Also Bounce? in
TV Watch on
04/26/2024
Scripps has hired a financial advisor to evaluate outside interest in acquiring Bounce TV. Now veteran channels could fetch high valuations at a linear TV network.
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds in
Television News Daily on
04/25/2024
Consumers were 5% more likely to engage with QSR ads on linear TV vs. streaming platforms, according to EDO Ad EnGage.
- Peacock Q1: Subscribers Rise 3M, Revenue Higher But Losses Continue in
Television News Daily on
04/25/2024
Although Peacock added another three million paid subscribers in Q1 to 34 million, losses continued, according to the company's Q1 financial release.
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand in
Advanced TV Insider on
04/25/2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
- Consolidation In Streaming Is Coming - Small Apps First? in
TV Watch on
04/25/2024
A key sign of what is to come is the prospect - or the lack - of new TV series, movies, and other content.
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation in
Television News Daily on
04/24/2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issues with ads that have run or played when TV sets are off, DoubleVerify says.
- X To Start Smart TV App in
Television News Daily on
04/23/2024
Moving more fully into the TV/video marketplace, X is starting up a smart TV app, according to CEO Linda Yaccarino, to provide a "high-quality, immersive entertainment experience on a larger screen," writes Yaccarino. Still in the development phase, the product will include a Trending Video Algorithm, AI-powered topics, wide availability, and more.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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