• by Wayne Friedman , April 23, 2024

Moving more fully into the TV/video marketplace, X, formerly Twitter, is starting up a smart TV app, according to a tweet from X CEO Linda Yaccarino, former longtime head of advertising at NBCUniversal.

“This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen,” writes Yaccarino. “From the small screen to the big screen X is changing everything.

Although the product is still in the development phase, Yaccarino says the X TV app will include:

-  Trending Video Algorithm, where users can stay updated with popular content. 

-- AI-Powered Topics, which organize videos by subject for a personalized experience. 

-- Cross-Device Experience, where users can start watching on one’s mobile phone, and continue on a TV set. 

-- Enhanced Video Search, offering content and improved video search. 

---Effortless Casting, where search for favorite videos on the big screen comes from simple casting on mobile devices.

-- Wide Availability.

Yaccarino says the app will be coming soon to most smart TVs, and adds that she welcomes the X community sharing ideas about the proposed new product.

The message also includes a familiar-looking smart TV navigation screen, with one video preview “box” featuring Tucker Carlson’s interview of Vladimir Putin as well as preview video box of the Musk-owned SpaceX rocket launch.