Sinclair Inc, Scripps, Grey and other remaining major TV stations owners continue to fight for survival. This comes amid growing billion dollar deals look to upset the employment picture of the legacy TV-media ecosystem.

Future good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop out of its WBD merger pursuit.

Gross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, below many analysts' estimates.

NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. the 2022 Olympics and the strongest results since the 2014 Sochi Winter Games.

Brian Wieser, media analyst of Madison and Wall, projects rising categories for total TV will be healthcare, financial services, pharma, travel, gambling/recreation and retail.

Data from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specific details.

Viewers want to have some unexpected talk from politicians. Maybe they want some entertainment as well.

Netflix hosted an expert on all things antitrust. The discussion was largely focused on longtime issues that would aid in a Netflix-WBD business merger.

Analysts note that podcasts are now "television." Apple is moving into this in a big way, offering new technology that helps creators get to their intended vision.

Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection.