WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Trade Desk Q1 Climbs 25%, Shares Up Sharply in Television News Daily on 05/09/2025
  

  Analysts on the Thursday earnings call expressed concern over heavy DSP competition ahead, especially in the CTV space. Amazon's DSP is a particular threat to the prospects of The Trade Desk.

• Versant Key Brand Focus: Sports... Pickleball, Anyone? in TV Watch on 05/09/2025
  

  Right now, 65% of Versant's programming is live - coming from sports and news content. It will look to sports programming, with more "live" content as a goal.

• WBD Adds 5.4M Global Subscribers In Q2: Spinoff News Coming? in Television News Daily on 05/08/2025
  

  CNBC says WBD is close to making a decision in spinning off declining linear TV networks. Remaining businesses would include streaming platforms and the Warner Bros. film and TV studio.

• NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of Upfront in Television News Daily on 05/07/2025
  

  The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say this is key for the leverage needed in media deals with agencies. Advertising on Versant cable networks will be sold by NBCUniversal.

• Google/Apple Search News: Are We At A 'Cord Cutting' TV Moment'? in TV Watch on 05/08/2025
  

  About ten years ago, Disney disclosed for the first time that there was some cord-cutting with its cable TV networks - especially ESPN.

• Disney Sees Strong Q2 Streaming Subscriber Growth Of 2.5M in Television News Daily on 05/07/2025
  

  Disney's global advertising inched up 1%, but domestic linear TV, ESPN and streaming advertising grew 12% - driven by additional college and NFL football programming.

• Comcast Brands Cable TV Spinoff: Versant in Television News Daily on 05/06/2025
  

  The name is said to represent the "versatility" of the company, but more of a business-to-business marketing focus. Some 1,000 corporate names were considered in the process.

• Global CTV Investments Rising, But 66% Of Buyers Still On Sidelines in Advanced TV Insider on 05/07/2025
  

  Looking for motivation to spend more on CTV, 51% of media buyers want "improved audience targeting and verification."

• Focus On 90M Homes: Roku Is Already In Your House in TV Watch on 05/07/2025
  

  For Roku, it continues to do what any other modern business does, especially modern media business: Find ways to extend their business, like Roku-branded TV sets. But there is more.

• Streamers Grapple With 100% Film Tariff in Television News Daily on 05/06/2025
  

  "This is perhaps the biggest risk, raising the potential for U.S. streaming services to be taxed at materially higher rates or even reducing the reach of Hollywood content," says Morgan Stanley managing director/media analyst Ben Swinburne.

Comments by Wayne All comments by Wayne

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

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