WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.Articles by Wayne All articles by Wayne
- NHL Scores Best TV Viewing In 8 Seasons in
Television News Daily on
04/23/2024
Looking at just cable networks ESPN and TNT, ratings were 8% higher to average 410,000 -- the best result in 30 years. Overall TV viewing had its best results since the 2015-2016 season.
- Trump On Trial: If It Is A Program Hit, What Hits Back? in
TV Watch on
04/23/2024
Ready for what could be wall-to-wall Trump criminal trial coverage -- at least on some networks? No cameras in the courtroom will make it difficult for news viewers to find drama.
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5% in
Television News Daily on
04/22/2024
National TV ad airings are up 5% among the top 15 broadcast/cable networks with national TV ad spend down around 1% to $9.8 billion since the beginning of 2024, according to EDO Ad EnGage estimates.
- Streaming Platforms' 'Linear TV' Additions Grow... And Become Complex in
TV Watch on
04/22/2024
Are linear TV networks on streaming platforms confusing to the modern consumer?
- Netflix Reports Double-Digit Q1 Subscriber, Revenue Growth in
Television News Daily on
04/19/2024
Netflix posted 9.33 million new global paid subscribers -- up 16% vs. Q1 2023 -- to 269.6 million global subscribers and 82.7 million in the U.S. and Canada.
- WNBA Players' Salary Needs Bounce: Rising TV Brands For The Assist? in
TV Watch on
04/19/2024
Top rookie WNBA players make a base salary of $76,535 a year. Is this a good enough working salary for a growing professional sports league, with sharply rising TV viewership?
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up in
Television News Daily on
04/18/2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and NBA TV, which amounted to 1.09 million Nielsen-measured viewing vs. 1.08 million the year before, according to a report in Sports Media Watch.
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share in
Advanced TV Insider on
04/18/2024
Live sports have gained more exposure on streaming networks, but linear TV still dominates among brands with sports programming at 90% of all placements, according to SponsorUnited.
- More Bundles? Consumer Confusion Or Comparison Shopping Delight? in
TV Watch on
04/18/2024
Charter will expand its differentiated packages under the new TV/streaming bundle: small, large, with sports channels and without as well as companion streaming platforms.
- Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research in
Television News Daily on
04/16/2024
Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warner Bros. Discovery.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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