Who Owns An EReader?

  • August 1, 2012

Top 10 DMAs in which adults who personally own an eReader reside:

  1. San Francisco-Oakland-San Jose, CA
  2. Washington, DC (Hagerstown, MD)
  3. New York, NY  
  4. Boise, ID 
  5. Austin, TX  
  6. San Diego, CA  
  7. Seattle-Tacoma, WA  
  8. Denver, CO  
  9. Philadelphia, PA  
  10. Salt Lake City, UT

 Source: GfK MRI’s 2011 Market-by-Market Study

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