• by Ross Fadner , August 10, 2012

AOL on Friday unveiled version 2.0 of its connected TV app, which it is renaming AOL On, after the video hub the Web giant launched earlier this year. Among other things, the relaunch features a new design and interface that makes it easier for advertisers to insert pre-rolls within the app and across AOL’s various platform partners.

AOL On programming includes video content from the Web giant’s own properties, like HuffPost Entertainment, Moviefone and Engadget, as well as partners like Reuters, BBC, the Associated Press, Entertainment Tonight, CNET and Sugar, among others. AOL On’s full library hosts 380,000 short-form videos.

As part of the announcement, Samsung Smart TVs, Roku, and Sony will join seven other connected and over-the-top TV platforms carrying AOL content. The app for TiVo is currently in beta, and will soon work on its Premiere DVRs.

“Demand among advertisers for connected TV inventory is incredibly high,” said Ran Harnevo, senior vice president, video, The AOL On Network. “With this launch, we’re delivering on our promise of giving advertisers the tools to reach consumers across every screen in a high-quality, curated environment.”