A day after announcing hitting 20 million users, Flipboard introduced a new set of curated “TV” channels in the newsreader app's Content Guide sidebar. Powered by popular YouTube channels, the new video offering is organized into topics, including cooking, music and news.

While Flipboard articles may already contain video, this is the first time the company has created a separate video section to complement the personalized magazine experience. Among the publishers featured in the new TV channels are Chow.com, TED, Noisey, Pitchfork TV, ABC News, CBS News and SciShow.

For the video content providers, the move can only help expand their audiences.

Flipboard said its user base of 20 million (or 1.5 million daily users) spends an average of 86 minutes per month with the app, flipping through 3 billion pages and generating 14.5 million social actions on sites like Facebook, Twitter and Google+. Whether it will soon rack up millions of “views” per month, and what impact it will have on overall use, remain to be seen.