• September 10, 2012

Kraft Foods’ Oscar Mayer Bacon is sending comedian/actor Josh Sankey across the U.S. with no cash or credit cards – just 3,000 pounds of the brand’s Butcher Thick Cut bacon.

The “Great American Bacon Barter” challenge: Use the bacon to barter for all needs, including food and lodging.

The point: Introduce the new, premium Butcher Thick Cut by dramatizing that it’s the “gold standard” in bacon, while engaging consumers not just through social media, but person-to-person.

A cameraman is filming the entire two week trip.

Fans can follow Sankey on a dedicated site (BaconBarter.com) and view the video at YouTube.com/OscarMayer. 

They can see where he is and what he needs, and make a barter offer by Twitter, Facebook or email. The site shows the live Twitter feed.

Digital agency 360i created the promotion.