• by Erik Sass  @eriksass1, April 4, 2013

Nature Conservancy Accepts Advertising

Another advertising-free bastion has fallen: Nature Conservancy, the venerable publication produced by the environmental conservation group of the same name, announced that it will begin accepting advertising for both its print edition and Web site. The move comes at the same time as an increase in the title’s frequency from a quarterly to bimonthly publication schedule, effective with its April 2013 issue. The magazine has a circulation of 650,000.
 
According to the Nature Conservancy, readers of the eponymous publication have a median household income of $85,423, and many are globetrotters with frequent domestic and international travel. They also tend to be interested in “sustainable” lifestyles, making them good targets for environmentally friendly products, appliances, and services.
 
Advertisers will have to match the tone and ethos of the publication. Publisher Teresa Duran stated: “The Nature Conservancy has always recognized that the private sector has an important role to play in advancing our conservation mission. In that spirit, we are now working with select advertisers to support our efforts.”
 
Founded in 1951, the Nature Conservancy claims to have over 1 million members, with total revenues of $547 million in 2009, making it the largest environmental non-profit in the U.S.
 
Magzter Gets Hearst Titles
 
Digital magazine newsstand Magzter has signed up another big publishing partner, Hearst Corp., which agreed to make all of its U.S. titles -- as well as some international publications -- available via Magzter’s platform. Hearst joins a total of 600 other publishers that have made around 1,500 titles available via Magzter. The company’s platform is compatible with iOS, Android, and Windows 8, and claims that its magazine apps have been downloaded a total of 7 million times.
 
Cona To President, CRO Of Condé Nast Media Group
 
Lou Cona has been named president and chief revenue officer for the Condé Nast Media Group, the high-end publisher said. Cona previously served as CMO, and had also served as publisher of The New Yorker and Vanity Fair. He became CMO in 2008. Condé CEO Chuck Townsend lauded Cona’s “success in growing ad revenue and evolving our advertiser relationships into more diversified, strategic partnerships.”

Forbes Names More Execs
 
Jack Laschever has been named president for Forbes Conferences, a promotion from his previous role as CMO. Before joining Forbes, Laschever served as senior managing director of venture capital for DPEC Partners. Laschever’s old spot is being filled by Tom Davis, who is being promoted from his previous role as vice president, sales and marketing. Before joining Forbes, Davis held various executive roles at International Data Group.

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