• by Erik Sass  @eriksass1, April 25, 2013

National Journal Bows NJ+ Digital Ad Targeting

The National Journal, which covers politics and policy from a professional perspective, has joined forces with Audience Partners to create a new tool, NJ+, for targeting digital advertising to constituency groups, owner Atlantic Media announced this week.

NJ+ allows advertisers to target segments of the NJ audience with an efficiency and precision comparable to direct mail, according to the magazine, with a particular emphasis on “influentials” who help shape the legislative environment at the state and national level. Advertisers can target audience segments by demographic traits including age, gender, income, political activity, geography, media market, industry sector, and voting frequency.

In addition to its weekly magazine, National Journal’s media products also include online coverage at its Web site, a daily print chronicle of Congressional proceedings, and live events.

NJ+ is just the latest in a series of new digital products from owner Atlantic Media. In December, Atlantic Media unveiled a new Web site for its corporate brand, with the goal of better highlighting its digital properties, including Quartz and The Atlantic Wire, as well as the digital presence of The Atlantic magazine and National Journal. In March, Atlantic announced a partnership with NowThis News, a Web start-up that produces short-form videos about current events and related topics.

Wired Celebrates 20th Birthday With Anthology

Wired is celebrating its 20th birthday with a new digital anthology, Wired@20, which plumbs the magazine’s archives for the best stories from its first two decades. The anthology is available for subscribers and also available for purchase on iPad, Kindle Fire, Nook and Android tablets. The magazine is also producing a special 20th anniversary issue with features like “1993-2013, A-Z,” providing an encyclopedic look at the last two decades with words, pictures, infographics, illustrations, and data, and “Titans,” profiling tech industry’s leaders like Tim Cook, Marissa Mayer, Bill Gates and Elon Musk.

CQ Roll Call Offers Buyouts

CQ Roll Call is offering a small number of its editorial employees voluntary buyout packages, according to an internal memo, which described the buyouts as part of a transition from print to digital publication. The memo reads, in part: “As we continue to position CQ Roll Call toward competitive growth and adjust resources toward a digital future, we unfortunately must reduce staff dedicated to print functions."

Glassman ToSmithsonian Media, Associate Publisher, Marketing

Smithsonian Media has promoted Judy Glassman to associate publisher for marketing. Her previous role was director of marketing for the company. In her new role, she will be responsible for developing multiplatform marketing opportunities among Smithsonian Media Group assets, including the flagship magazine, Air & Space, goSmithsonian, the Smithsonian Channel and Smithsonian.com. Prior to joining Smithsonian Media, Glassman served 25 years in the publishing industry working at various publications owned by Condé Nast and Hachette-Filipacchi Media, including Allure, GQ, Glamour and Self.

This Old House Hires O’Donnell for TV Consulting

This Old House Ventures has retained television consultant Ed O’Donnell (brother of the acerbic Rosie) to help the brand find new business in cable and broadcast TV outside its longtime home on public TV, and beyond the home-improvement format. O’Donnell will help This Old House develop and market concepts for new content including reality and travel programs, game shows and scripted entertainment.

Post To Cosmo Exec. Fashion Director, Advertising

Melissa Post has been named executive fashion director, advertising, at Cosmopolitan. She previously served as executive fashion director at Real Simple; before that, she was associate publisher at Woman’s World Daily.