Today, social networking site use is a major activity for internet users from a wide range of demographic groups. Younger adults are especially avid adopters, but social networking continues to grow in popularity for older adults as well. Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older.
Social Networking Site Users (% of Internet Users/Group) | |
User | % of Category |
Men | 70% |
Women | 74 |
Race/Ethnicity | |
White, non-Hispanic | 70 |
Black, non-Hispanic | 75 |
Hispanic | 80 |
Age | |
18-29 | 89 |
30-49 | 78 |
50-64 | 60 |
65+ | 43 |
Education | |
No high school diploma | 67 |
High school grad | 72 |
Some college | 73 |
Some college | 73 |
College+ | 72 |
Annual HH income | |
<$30K / year | 75 |
30-50K | 72 |
50-75K | 74 |
$75K + | 71 |
Urbanity | |
Urban | 74 |
Suburban | 71 |
Rural | 69 |
Source: PEW Research Center, May 2013 |
Although online seniors are less likely than other age groups to use social networking sites, adoption rates for those 65 and older have tripled in the last four years (from 13% in the spring of 2009 to 43% now).
Social Networking Site Use | |||
Internet User Age | February 2005 | August 2006 | May 2013 |
All Users | 8% |
| 72% |
18-28 | 9 |
| 89 |
30-49 | 7 |
| 78 |
50-64 | 6 |
| 60 |
65+ |
| 1% | 43 |
Source: PEW Research Center, May 2013 |
The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. Internet users ages 18-29 are the most likely to use Twitter.
Twitter Use By Age Group | ||
Age Group | November 2010 | May 2013 |
Total | 8% | 18% |
18-29 | 14 | 30 |
30-49 | 7 | 17 |
50-64 | 6 | 13 |
65+ | 4 | 5 |
Source: PEW Research Center, May 2013 |
The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates from April 17 to May 19, 2013. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.3 percentage points.
For more information from Pew Research, please visit here.