- Snap To Rival TikTok With 'Spotlight' Feature
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
In its Q1 earnings report, Snap Inc. highlighted the increased interest amo ...
- Snap Boosts Ad Offerings, Revenue And User Base In Q1
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
Snapchat will provide more opportunities for its ad partners as it continu ...
- Former Chick-fil-A Employee Hired By Shake Shack For Influencer Effort
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, April 25, 2024
Webb said she wanted to collaborate with other brands. Less than ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
Search & Performance Insider, Laurie Sullivan - Friday, April 26, 2024
Advertising influences Mother's Day gift purchases. In a recent study, 44% ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- Musk Seeks To Revive Battle With Hate Speech Researchers
MediaDailyNews, Wendy Davis - Wednesday, April 24, 2024
X Corp. will ask the 9th Circuit Court of Appeals to revi ...
- Spotify Submits EU iOS App To Apple, Following Previous Attempts
MediaDailyNews, Colin Kirkland - Wednesday, April 24, 2024
To avoid Apple's 30% fee on all subscriptions made via the A ...
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Search & Performance Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- Microsoft Launches Its Smallest AI Model
MediaDailyNews, Laurie Sullivan - Tuesday, April 23, 2024
Microsoft says the mini AI model can outperform models twice its si ...
- Texas AG Appeals Order Blocking Investigation Of Media Matters
MediaDailyNews, Wendy Davis - Tuesday, April 23, 2024
Texas Attorney General Ken Paxton wants a federal appellate court to all ...
- Senate Passes Bill To Ban TikTok Unless ByteDance Divests
MediaDailyNews, Wendy Davis - Tuesday, April 23, 2024
The bill, which could result in a ban on the popular TikT ...
- House Passes Revised Bill To Potentially Ban TikTok
MediaDailyNews, Colin Kirkland - Monday, April 22, 2024
The revised version expands the window for TikTok's parent company ByteDance ...
- TikTok Pledges Constitutional Challenge To Possible Ban
MediaDailyNews, Wendy Davis - Monday, April 22, 2024
TikTok plans to argue that a ban would violate the First Amendm ...
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience
Research Intelligencer, Robert Williams - Tuesday, April 23, 2024
The social-video app experienced a higher cost-per-thousand as it faces the possibili ...
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Taylor Swift has partnered with TikTok to launch a new in-app campai ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
The effort reunites three adults with a coloring project they made ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- TikTok Begins Launch Of Instagram Competitor 'Notes' App
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
TikTok has begun rolling out its new photo-sharing app in select market ...
- Olay Cozies Up To Loyalists In AI Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The top-selling skincare brand invites its biggest fans to take the woman-versus-machi ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- Bluesky Welcomes Heads Of State To Its Platform
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
Bluesky implemented its policy of banning heads of state from joining whi ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- Instagram Tests Teen 'Sextortion' Prevention Tools After Murky Past
MediaDailyNews, Colin Kirkland - Friday, April 12, 2024
Meta is testing new ways to help protect younger Instagram users fr ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- B2B Startups Dodge Marketing - And This Could Hurt Their Valuation
Email Insider, Ray Schultz - Thursday, April 11, 2024
Systematic marketing "provides the greatest benefits to the valuations of early B ...