- Senate Passes Bill To Ban TikTok Unless ByteDance Divests
MediaDailyNews, Wendy Davis - Tuesday, April 23, 2024
The bill, which could result in a ban on the popular TikT ...
- House Passes Revised Bill To Potentially Ban TikTok
MediaDailyNews, Colin Kirkland - Monday, April 22, 2024
The revised version expands the window for TikTok's parent company ByteDance ...
- TikTok Pledges Constitutional Challenge To Possible Ban
MediaDailyNews, Wendy Davis - Monday, April 22, 2024
TikTok plans to argue that a ban would violate the First Amendm ...
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth Audience
Research Intelligencer, Robert Williams - Tuesday, April 23, 2024
The social-video app experienced a higher cost-per-thousand as it faces the possibili ...
- Taylor Swift Launches Experiential Campaign With TikTok To Promote New Record
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Taylor Swift has partnered with TikTok to launch a new in-app campai ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2024
The effort reunites three adults with a coloring project they made ...
- Toyota Prepares For Olympics, Camry, Crown Signia Launches
Marketing Daily, Tanya Gazdik - Wednesday, April 17, 2024
The automaker is launching global executions under the "Start Your Impossible" bann ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- TikTok Begins Launch Of Instagram Competitor 'Notes' App
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
TikTok has begun rolling out its new photo-sharing app in select market ...
- Olay Cozies Up To Loyalists In AI Challenge
Marketing Daily, Sarah Mahoney - Tuesday, April 16, 2024
The top-selling skincare brand invites its biggest fans to take the woman-versus-machi ...
- DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 2 ...
- Top 10 & Mid-Tier Media Outlets Boost Share Of Digital Ad Revenue
Research Intelligencer, Robert Williams - Tuesday, April 16, 2024
Larger companies have been better equipped to harness their advantages in first-par ...
- Bluesky Welcomes Heads Of State To Its Platform
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
Bluesky implemented its policy of banning heads of state from joining whi ...
- TikTok Expands Media Brand Safety To More Countries With New IAS Products
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
The expanded TikTok partnership with Integral Ad Science will offer brand-safety servic ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- Instagram Tests Teen 'Sextortion' Prevention Tools After Murky Past
MediaDailyNews, Colin Kirkland - Friday, April 12, 2024
Meta is testing new ways to help protect younger Instagram users fr ...
- Sprite Campaign Takes Refreshing Approach To Privacy
Search & Performance Insider, Laurie Sullivan - Friday, April 12, 2024
Privacy has become important to brands and consumers - but not t ...
- B2B Startups Dodge Marketing - And This Could Hurt Their Valuation
Email Insider, Ray Schultz - Thursday, April 11, 2024
Systematic marketing "provides the greatest benefits to the valuations of early B ...
- CPI Grew In March, But Retail Media Spend Grew More
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
The Consumer Price Index rose 0.4% in March, but recent research sho ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- New Report: Meta's Hate Problem Is Worse Than You Think
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2024
GLAAD's findings show that anti-trans content -- often violent -- is a ...
- Coachella Launches Virtual Stages, 'Sahara Island' In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, April 9, 2024
Fans will be able to "play" Coachella on virtual stages alongside featur ...
- LinkedIn Settles Battle Over Faulty Ad Metrics
MediaDailyNews, Wendy Davis - Tuesday, April 9, 2024
LinkedIn and two advertisers have agreed to settle a battle over t ...
- Post About Tesla Robotaxi Reveal Prompts Speculation
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 8, 2024
The announcement came late Friday as Tesla shares were sinking in t ...
- Meta Fights Antitrust Suits By FTC And Advertisers
MediaDailyNews, Wendy Davis - Monday, April 8, 2024
The FTC has no grounds to sue Meta for purchasing Instagram a ...
- College Students Split On How TikTok Ban Might Affect Their Grades
MediaDailyNews, Colin Kirkland - Friday, April 5, 2024
A new study finds Gen Z views TikTok as a relied-upon education ...
- New Privacy Bill Would Restrict Behavioral Advertising
MediaDailyNews, Wendy Davis - Sunday, April 7, 2024
Bipartisan lawmakers on Sunday floated a privacy bill that would require compani ...
- Meta Blocks Article That Was Critical Of It: Report
Publishers Daily, Ray Schultz - Sunday, April 7, 2024
Social giant apologized, but continued to block a column that alleged ...
- TikTok Fights Proposed Ban, Releases U.S. Economic Impact Report
MediaDailyNews, Colin Kirkland - Thursday, April 4, 2024
TikTok is building a case for itself as a benefit to t ...