- Combining Brand, Direct-Response Campaigns Drives Higher ROAS On Snapchat: Report
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
A report based on insights from TransUnion and Dentsu analyzes whether bra ...
- Pinterest Adds SMBs To Its 'Inclusion Fund'
MediaDailyNews, Colin Kirkland - Wednesday, May 29, 2024
Pinterest has expanded its Creator Inclusion Fund -- now simply called t ...
- Anti-Vax Doctor Loses Battle With YouTube
MediaDailyNews, Wendy Davis - Wednesday, May 29, 2024
A federal appeals court won't revive anti-vax doctor Joseph Mercola's lawsuit claimi ...
- Why Community is King: Q&A With Amrapali Gan
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
Amrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- YouTube Makes 'Playables' Games Available To All Users
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
YouTube's Playables "app store" of free, "lightweight, entertaining" games, launched to payi ...
- Google Responds To AI Overview, Reveals Dangerous Answers To Queries
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Users have found that Google's AI Overview technology returns some misleading a ...
- Snap Redesigns Ad Business, Focuses On 'Intentionality'
MediaDailyNews, Colin Kirkland - Friday, May 24, 2024
Snap says it it has worked to remove loose or accidental click ...
- TikTok Expands State-Affiliated Media Policies, Issues Updated Transparency Report
MediaDailyNews, Colin Kirkland - Friday, May 24, 2024
TikTok has expanded its policies surrounding the restriction of state-affiliated media accoun ...
- Anti-Hate Group Counters Violent Extremism On Discord With New Channel
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
In an effort to combat hate groups and violent extremism online, anti-extremi ...
- Kids Safety Bill Moves Forward In House
MediaDailyNews, Wendy Davis - Thursday, May 23, 2024
Rep. Frank Pallone warned that the bill "could cause social media compani ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- Reddit Names Kantar Brand-Lift Measurement Partner
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
Reddit has named Kantar its preferred brand-lift measurement partner, enabling the marketi ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...
- New Privacy Protections For Minors Could Backfire, California Agency Suggests
PolicyBlog, Wendy Davis - Wednesday, May 22, 2024
"There is currently no privacy-protective way to determine whether a consumer ...
- Danone Partners WIth Olympic Athletes For Drinkable Yogurts Campaign
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
Nourish Your Hustle" features Jordan Chiles, Kristie Mewis, and Sha'Carri Richardson, acro ...
- LinkedIn Begins Labeling AI-Generated Content
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
LinkedIn has announced it will begin adding labels to in-stream content creat ...
- Libraries, Wikipedia, Others Blast Proposed Section 230 Repeal
MediaDailyNews, Wendy Davis - Tuesday, May 21, 2024
A bill that would sunset Section 230 is drawing opposition from grou ...
- TikTok Launches 'Change Makers Program' For Creators
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
TikTok today announced its "Change Makers Program," which highlights fifty international creato ...
- Appeals Court Punts On Online Gamblers' Suits Against Tech Platforms
MediaDailyNews, Wendy Davis - Tuesday, May 21, 2024
A federal appellate court on Tuesday declined to throw out lawsuits accusi ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Jack Link's Starts Beef With Slim Jim In National Appeal To Gen Z
Marketing Daily, Danielle Oster - Monday, May 20, 2024
"Feed Your Wild Side" focuses on social media, OOH, and event marketin ...
- Meta And Amazon Join Frontier Model Forum For AI Safety
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
To help create and maintain a safer, more accountable AI ecosystem, Me ...
- Meta's Oversight Board Hears First 'Threads' Case
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
In determining how Threads will deal with the concept of freedom ...
- Kids Safety Bill Still Poses Censorship Threat, Civil Rights Groups Say
MediaDailyNews, Wendy Davis - Monday, May 20, 2024
"We continue to have concerns that this bill will be misused ...
- Social Videos Inspire Travel Ideas For Millennials, Gen Z
Research Intelligencer, Robert Williams - Tuesday, May 21, 2024
Younger consumers are most likely to watch short videos for ideas ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers mod ...
- Tech Industry Seeks Veto Of Vermont Bill That Would Regulate Data
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
NetChoice has asked Vermont Governor Phil Scott to veto a bill th ...
- Billie Eilish Celebrates New Album With TikTok Takeover
MediaDailyNews, Colin Kirkland - Friday, May 17, 2024
Universal Music Group has uploaded its artists' music back on TikTok, includi ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...