• by Erik Sass  @eriksass1, September 6, 2013

Domino Returns As Quarterly

Domino the modish shelter title targeting young women that was shut down by Conde Nast in January 2009, is returning as a quarterly publication, according to Women’s Wear Daily, which first reported the news.

The revived brand will include an e-commerce site, as well as the print edition of the magazine, WWD reports, possibly produced in collaboration with existing home furnishings e-commerce site Project Décor, which may be rebranded to highlight the Domino connection.
 
Conde had already brought back Domino in a more limited way with biannual special issues beginning in 2012. Each issue focused on a specific design-related theme, for example “Quick Fixes” in spring 2012 or “Small Spaces” in spring 2013.

Domino was one of the most widely lamented magazine closures following the collapse of the housing bubble and the broader economic crisis beginning in 2007 -- with a particularly devoted following among young, well-heeled female urbanites. The desirable demographic, however, was unable to save the magazine from the steep downturn in endemic shelter advertising categories.

Other shelter titles closed during the downturn include Home, Metropolitan Home, Cottage Living, Country Home, O at Home and ReadyMade, among others.

Time Inc. Unveils Time Engage

Time Inc. is hoping to woo advertisers back to print with a new ad-targeting service, Time Engage -- which draws on a variety of reader data, including online, to deliver ads more efficiently, according to Ad Age. In some cases the service combines third-party data on print, Web, and mobile readership with advertisers’ own proprietary information to identify likely prospects through demographic and behavioral models. Advertisers must commit to a substantial (but as-yet-unstated) amount of ad spending with Time Inc. before the service becomes available. The first wave of advertisers to use Engage includes Johnson & Johnson, and Saatchi LA experimented with Engage on behalf of Toyota to launch the latter’s Venza crossover.

Conde Nast Invests in Vestiaire

Conde Nast’s appetite for e-commerce holdings is undiminished, judging by yet another investment in another e-commerce platform. Conde is leading a $20 million round of funding in Vestiaire Collective, an online emporium that enables fashionistas to buy and sell pre-owned luxury items. The British edition of Vogue, which first reported the news, quoted Conde Nast chairman and CEO Jonathan Newhouse as stating: “As our media brands curate the latest fashion and accessories for the consumer, Vestiaire acts as a trusted intermediary between buyers and sellers of pre-owned items.” Back in March, Condé led $20 million round of funding for Farfetch, an e-commerce platform that connects online shoppers with 250 tony boutiques around the world, offering approximately 82,000 curated products.

AIM Buys 3 Canadian Mags

Active Interest Media has acquired three magazines -- Clean Eating, Oxygen, and MuscleMag International -- from Robert Kennedy Publishing, a Canadian publisher which entered bankruptcy in June of this year, following the death of its namesake founder in April of last year. All three titles will become part of AIM’s Healthy Living Group, which also includes titles like Vegetarian Times and Yoga Journal.

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