Lowe Campbell Ewald Wins The Lions (No, Not Those Lions)

by Joe Mandese @mp_joemandese, September 5, 2013

The Detroit office of Interpublic's Lowe Campbell Ewald unit has won the creative account for the NFL's Detroit Lions football team for the 2013-14 season. The assignment includes brand strategy and overall design direction, as well as creative campaigns in print, outdoor, social media and in-stadium media.

The account's "soft launch" includes a “One Detroit. One Pride.”-themed campaign desitned to unite the Detroit Lions and city of Detroit. The official campaign will launch in conjunction with the Lions’ home opener on September 8.

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