• by Joe Mandese  @mp_joemandese, December 3, 2013

MediaLink, the influential marketing and media consultancy that prides itself on having the ears -- if not the pocketbooks -- of CMOs, has named one of its own. Long-time exec Dee Salomon has been promoted from senior vice president to CMO of MediaLink, the company announced this morning.

Salomon, whom MediaLink founder Michael Kassan credits with coining the term “content tech,” has been a key player inside the organization and with clients, especially as MediaLink pushes an aggressive content marketing agenda on Madison Avenue, including a strong position in support of “native” advertising formats that blur the line between advertising and editorial content.

“It has been close to five years since Dee joined MediaLink,” Kassan said, “and in that time she has been a key component of our transition from a boutique consulting firm to a leading consultancy helping navigate the intersection of media and technology for leading media companies, brand owners, media technology and infrastructure companies.” Kassan added that Salomon's new role is part of that long-term strategy.

The company said she would continue to advise a number of clients directly, as well as developing a broader “thought leadership” initiatives for MediaLink and its entire client roster. Examples include the “TechTalk” series she created as part of the Cannes Lions Festival of Creativity and Spokes Asia.

Before joining MediaLink in April 2009, Salomon was senior vice president-sales and marketing at Conde Nast Digital. Prior to that, she worked on the brand side as senior vice president-marketing and communications at Anne Klein.