• by Larissa Faw , June 6, 2014

Omnicom's Rapp has acquired Haygarth, a United Kingdom-based brand and retail agency.

Haygarth employs 110 people and will remain a separate company. Terms of the deal were not disclosed.

The acquisition expands RAPP’s capabilities to provide marketing and communications services across the customer experience spectrum. Now, Rapp will combine Haygarth's expertise in digital retail shopper and fast-moving consumer goods marketing with RAPP's globally-focused data insight, media and technology proficiency.

Together, the agencies believe they will “create experiences for clients that matter to consumers and inspire them to take action,” says Marco Scognamiglio, CEO, RAPP UK.

"The partnership with RAPP is an ideal strategic and cultural match for Haygarth," says Sophie Daranyi, CEO, Haygarth. "RAPP's prowess and the reach, coupled with the depth of [Omnicom’s Diversified Agencies Services] Group of Companies and Omnicom network, will add immense value to our offering."

Founded in 1984, Haygarth has several areas of expertise, including promotional/retail/channel & shopper marketing. It also offers social media/PR & experiential services, as well as digital, customer relationship management and data analytics.

Haygarth's clients include Disney, Gillette, Coca-Cola and Heinz.