- Campaign, Wednesday, July 16, 2014 9:01 AM
Coca-Cola was the most successful World Cup sponsor in attracting social fans. Its Facebook base rose to 85m, up by 2.5m. It also added 70,000 Twitter followers to reach a total of 26m. Visa came
second in terms of raising its social following, followed by Adidas (which attracted the most new Twitter users) and McDonald's. The SocialBakers figures refute yesterday's announcement Adidas was the
most talked about World Cup brand, insisting instead the title goes to Brazilian bank Itau.
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