Commentary
Whither The Digital TV-Video Upfront Now?
- by Wayne Friedman , Staff Writer, July 23, 2014
For all the efforts of the digital media companies during the Newfront presentations, what was the ultimate result?
Listening to the traditional TV media executives, the upfront market was still a hard road to travel. In Comcast’s earning call, Steve Burke, CEO of NBCUniversal, said concerning the recently concluded upfront …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
