Subway, Carlsberg and Puma are looking to real-time to get the most out of their associations with football this season. Subway is working with Liverpool on a road map of reactive posts.
Carlsberg will be look for viral content to share via a new football fan hub. Puma is looking to revive its brand in football through a season-long social media campaign. Peparami is planning to share
its madcap take on football through regular Twitter posts and videos related to events on the pitch.Read the whole story at Marketing Week »
