• by Erik Sass  @eriksass1, September 8, 2014

The latest round of additions includes The Mall at Bay Plaza, the first new enclosed mall to open in New York City in almost four decades. Located between I-95 and the Hutchinson River Parkway in the Bronx, the Mall at Bay Plaza measures 780,000 square feet in three levels, with tenants including Macy’s, JC Penney and over 100 other retailers.

Adspace will operate a total of 46 digital screens throughout The Mall at Bay Plaza, displaying deals and paid advertising spots, as well as several indoor and outdoor “digital spectacular” displays.

Adspace also announced a new agreement with Macerich adding seven new shopping malls (already equipped with large-format LED boards) to the Adspace network, including Kings Plaza and Freehold Raceway Mall in New York, The Oaks in Los Angeles, the Shops at North Bridge in Chicago, Scottsdale Fashion Square in Scottsdale, AZ, Flatiron Crossing in Denver, and Washington Square in Portland.

The DOOH company is also gaining access to a network of existing video screens at Easton Town Center in Columbus, Ohio.

Altogether Adspace’s Digital Mall Network consists of around 3,000 screens in 222 malls located across the top 45 DMAs.

In June, Adspace announced a new alliance with National CineMedia, a cinema advertising company that also operates a Lobby Entertainment Network, and Cinema Scene, which reaches moviegoers in theater lobbies via its Trailervision network. The partners entered into a joint selling agreement that enables advertisers to create coordinated campaigns combining assets from all three networks, boosting reach and frequency for digital video campaigns.