• by Jack Loechner , Staff Writer @mp_research, October 27, 2014

Just For Fun (But Don’t Point Fingers)…

A recent survey by RetailMeNot, found that 72% of parents admitted to taking a piece of their child’s Halloween candy, and 35% of those parents say their kids don’t know they do this!

Parents don’t want just any candy, says the report:

• 41% of parents intentionally take their kids to wealthier areas to trick-or-treat
• 48% of younger parents (18-34 year-olds) admitted to doing this

And, costumes aren’t just for kids either!

• 54% of parents will dress in costume when taking kids trick-or-treating
• 23% of parents will even try to impress other parents with their costumes

75% of Americans plan to spend money on Halloween this year, and on average, they will spend $83 on the holiday in total. 

From Studies by RetailMeNot