• by Fern Siegel , October 29, 2014

In a new alliance, The Atlantic and PBS' "News Hour" have teamed to air regular broadcast stories based on the magazine's enterprise reporting. Beginning Oct. 20, the two media entities will produce TV segments that run online at the Web sites of the TV show and publication.

Lincoln Financial is the advertising launch partner for the series.

There are a variety of subjects planned for the next six months. The common goal is in-depth reporting, coupled with PBS' serious approach to broadcast journalism. PBS "NewsHour" is seen by more than 4 million weekly viewers.

The debut story, from "NewsHour" co-anchor Judy Woodruff and The Atlantic's national correspondent Hanna Rosin, looks at teen sexting and how it has affected a rural community in Virginia. The story also explores the impact on families, schools and law enforcement.

Hayley Romer, publisher and vice president of The Atlantic, stated: “When brands want to be associated with your content, the opportunity becomes enormous as you move into new areas — it allows them to leverage the power of the engagement we provide, on new platforms.”

Commenting on PBS "News Hour," James Bennet, The Atlantic’s president and editor in chief, added: “No one in the business cares more about journalistic integrity and depth.”

With TheAtlantic.com and CityLab.com, The Atlantic addresses politics, business, tech, economics, culture and the arts.

A second media partnership includes 77 WABC Radio and The New York Observer. Newspaper reporters and editors will discuss important New York stories on radio, while the two share content and marketing opportunities. Every Tuesday, just hours before new Observer issues hit newsstands, the paper’s key pieces will be reported on air.  The Observer will also highlight 77 WABC initiatives involving news, sports, entertainment and events.