• by Tyler Loechner  @mp_tyler, November 18, 2014

Juice Mobile, a mobile ad tech firm, on Tuesday announced the addition of Wikia and Grandex inventory to its mobile-only programmatic direct ad platform, called Nectar. Juice claims Nectar will now have access to over one billion new mobile ad impressions per month.

“Through direct deal automation, these premium partnerships offer advertisers numerous benefits that they simply can’t get via the horizontal ad networks and exchanges,” asserted Neil Sweeney, president and CEO of Juice Mobile, in a prepared statement.