- Roku Scores Double-Digit Q1 Gains In Revenue, Households
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- Partnership Aims To Equip DSPs With New Tools
Publishers Daily, Ray Schultz - Wednesday, April 24, 2024
Axis and Lemma say they will boost advertising effectiveness with collaboration. ...
- Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study Says
Publishing Insider, Ray Schultz - Tuesday, April 16, 2024
Two issues are cookie deprecation and user IDs, Assertive Yield reports. ...
- Mediavine Works With Sertify To Help Advertisers Find Diverse-Owned Publications
Publishers Daily, Ray Schultz - Monday, April 15, 2024
Female, BIPOC, LGBTQ+ and other diverse sites can be identified through Mediavine ...
- Roblox Partners With PubMatic To Increase Video Ad Sales
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
The partnership with PubMatic will enable programmatic media buying of the popul ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For Creative
MediaDailyNews, Laurie Sullivan - Monday, April 1, 2024
New media in-store experiences will boost awareness and support self-service capabilities includi ...
- Advanced TV Platform Cadent Buying Machine-Learning Developer AdTheorent
Television News Daily, Wayne Friedman - Monday, April 1, 2024
The new combined Cadent-AdTheorent cross-platform media company will look to provide performan ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, March 25, 2024
Waste in programmatic is an opportunity to take the competitive advantage, explai ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- Google Must Face Antitrust Claims For Phasing Out Flash
MediaDailyNews, Wendy Davis - Friday, March 8, 2024
"The complaint plausibly alleges that through its Chrome browser, Google abruptly transition ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Although Google plans to eliminate third-party cookies by the end of 20 ...
- The CEO With The Mighty Mouse Heart
Search & Performance Insider, Laurie Sullivan - Thursday, February 29, 2024
EXTE, pronounced X-T, is the official name of a newly created compan ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock Soars
MediaDailyNews, Wayne Friedman - Tuesday, February 27, 2024
PubMatic net income was up 46% to $18.7 million in Q4, wi ...
- Ad Fontes Media Partners With The Trade Desk To Steer Ad Dollars To Valid News Sites
Publishers Daily, Ray Schultz - Tuesday, February 20, 2024
Advertisers can screen out partisan and clickbait websites, the firms claim. ...
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
Data & Programmatic Insider, Laurie Sullivan - Monday, February 19, 2024
Some execs believe Google's "great minds" could have done a better j ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Diversity In Data: Can Multicultural Insights Transform Programmatic?
MAD, Mario Carrasco - Wednesday, February 14, 2024
Multicultural marketing is not a campaign. It's an intentional effort to acknowled ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year
Publishers Daily, Ray Schultz - Wednesday, January 31, 2024
Programmatic ad spend is expected to grow at a rate three tim ...
- Media Agency Of The Year: Kinesso
Agency of the Year, Joe Mandese - Tuesday, January 30, 2024
On the surface, we named Kinesso agency of the year based ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen Smith
MediaDailyNews, Colin Kirkland - Wednesday, January 24, 2024
Gretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- Programmatic's Whole World: Advertising Trends Of 2024
Publishing Insider, Ray Schultz - Monday, January 15, 2024
The programmatic ecosystem faced notable challenges last year. ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, Social
Television News Daily, Wayne Friedman - Monday, January 15, 2024
CTV will see weak "performance" metrics, especially when it comes to i ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 Agencies
MediaDailyNews, Wayne Friedman - Wednesday, January 10, 2024
Significantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys
MediaDailyNews, Joe Mandese - Sunday, January 7, 2024
The just-released study, fielded late last year by the ANA, shows whe ...
- Fear & Loathing In Programmatic Media
Planning & Buying Insider, Joe Mandese - Sunday, January 7, 2024
Programmatic was supposed to be about economic and efficient planning and buyin ...