• by Richard Whitman , Columnist, December 4, 2014

So not exactly an agency effort in and of itself, this teamup between Ogilvy & Mather New York and UPS is still worthy of note. The agency and UPS have launched Your Wishes Delivered, a social campaign designed to encourage the public to share their wishes during the holiday season. Participants are invited to submit their personal wishes as a photo or message to the landing page or by using the hashtag #WishesDelivered. When submitting, visitors can share their wish for a special person, organization or cause.

The agency set up a command center in their New York office to monitor wishes in real-time and make decisions as to which ones they should pursue. Wishes delivered include: snow to a neighborhood in Corpus Christie, TX; a day in the life of a UPS driver for a little boy in Colorado Springs, CO, and a Shopping Trip to Toys "R" Us in Times Square For 50 Lucky Children.

For every wish shared, UPS will donate $1 to one of their three charity partners, The Salvation Army, The Boys and Girls Club of America and Toys For Tots. The campaign runs until Dec 31st.