Commentary

2015 Television Advertising Predictions -- Or Guarantees?

It wouldn’t be January unless advertising technology pundits were screaming that the new year would be the year of wearable mobile and consolidation across all screens, especially the second screen.

Unfortunately, predictions for [INSERT FOLLOWING YEAR HERE] are much like the weather forecast for a November weekend in Boston: It …

2 comments about "2015 Television Advertising Predictions -- Or Guarantees?".
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  1. Douglas Ferguson from College of Charleston, January 8, 2015 at 11:31 a.m.

    If the argument had been "we will always need travel agents to book flights," the answer is, "yes, but not nearly as many." Media buyers book a different kind of flight, but I wonder how many will be needed.

  2. Ed Papazian from Media Dynamics Inc, January 8, 2015 at 11:53 a.m.

    There must be a typo in the headline and text of this piece. Surely you don't mean 2015 but, rather 2025 or, maybe, 2035?

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, vice president of product, clypd

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