• by Tyler Loechner  @mp_tyler, January 14, 2015

Teads, a supply-side platform (SSP) for video advertising, this week announced it has raised $30 million in funding, with half ($15 million) coming in the form of capital from existing investors Gimv, Partech and Elaia and BPI. The other half comes in the form of a mid-term line of credit, per a release, with Bank of China, HSBC, BNPP and BPI providing the funds.

Pierre Chappaz, executive chairman of Teads, said in a statement the money will be used to focus on technology innovation as well as expansion in the U.S. market and new markets, including Brazil, Russia, South Korea and Japan.

The company says it plans to hire 180 new employees in 2015 to support its international growth plans. Teads currently has 350 employees and 25 offices worldwide, per a release, and pulled in estimated revenue of $95.6 million in 2014.