• by Wayne Friedman , January 29, 2015

Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February.

In speaking at an earning analyst meetings, Philippe Dauman, president/chief executive officer of Viacom, says a Nick stand-alone service “will be geared to young viewers, quite young viewers, and their parents will very much welcome the availability of this premium subscription service."

Viacom wouldn’t offer up other details only that it would be released in February — that’s around the same time Nickelodeon will have its upfront meeting with TV advertisers where more specifics will be disclosed.

Time Warner’s HBO has already said it will launch a stand-alone digital TV service. CBS has already started up its All Access service with a price tag of $5.99 a month.

Dish Network is working on Sling TV, priced around $20 a month for around 20 TV networks, including a VOD library. Those networks include ESPN, ESPN2, TNT, TBS, Food Network, HGTV, Travel Channel, Adult Swim, Cartoon Network, Disney Channel, ABC Family and CNN.

Sling TV is in the process of sending out invitations to consumers who pre-registered for the new OTT offering. A formal launch will occur later in the spring.

Media companies are starting up these efforts to cater to a unserved market — those who haven’t been traditional pay TV consumers, can’t afford those more expensive TV packages, or potential “cord-cutters.” It is estimated these services are targeting around 10 million U.S. TV homes.