No Surprises: Super Bowl Ads Revealed On YouTube, Social Media

by Wayne Friedman , January 30, 2015

Although some research suggests TV marketers held back on revealing their actual Super Bowl commercials before the game, online activity around associated Super Bowl advertising content continues to grow.

Through Thursday, there were some 103 million video views up from 69.2 million a year ago, with 35% of Super Bowl ad plays are now on Facebook. YouTube is also a major contributor to video views total, according to iSpot.tv.

There have also been 3.1 million social actions — shares, likes, comments, tweets, and other activities around Super Bowl commercials — up from 1.6 million a year ago. There have been 1.2 million searches for specific TV commercials — more than double the 565,000 of a year ago.

Some 111 pieces of advertising “creatives” have been released — up from 49 creatives a year ago. Forty-one advertisers have released some Super Bowl-related content, up from 38 marketers a year ago.

Separately, NBCUniversal announced that a number of its prime-time shows will get a big promotional push during the game.

This includes “The Blacklist” (a 30-second spot, and an episode of this will follow the game); “The Voice” (60-second spot); and “Undateable” (30-second). New show “Odyssey” will also get a 15-second spot; the series begins April 5.

In addition, NBCUniversal cable network E! Entertainment will get its first Super Bowl promo.

advertising, search, super bowl, tv

3 comments about "No Surprises: Super Bowl Ads Revealed On YouTube, Social Media".

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Robin Herget from Touchstorm, January 30, 2015 at 1:46 p.m.
You can see how all the Superbowl ads are performing relative to each other in this very cool study: tstrm.li/SBScoreboard
Results are updated every day as ranking change and new spots are added. Some of winners/losers may surprise you...
Reply

George Parker from Parker Consultants, January 30, 2015 at 5:38 p.m.

Enough already. Does the Super Bowl obsesion have to last for weeks before and after the game. Can we re-set the clock to 1984? Remember the spot that started all the Super Bowl ad frenzy... It never ran before the game. It only ran once during the game. It never ran after the game. It has since been recognized as one of the best, and most effective TV ads ever. A few lessons there for today's social media obsessed ad biz. Not that anyone will recognize them.
George "AdScam" Parker

Robert Niess from MKT, February 2, 2015 at 11:39 a.m.

With the use of social media like Facebook, YouTube, and Twitter, the amount of people that are going to experience the Super bowl ads before the big game even begins is going to be a tremendous amount of people. I don’t think that putting the ad out their on social media before the game is hindering the viewing of the ads in anyway. I believe that by putting the ads out their for people to view before had is allowing more people to see the ad, and with the help of social media it is allowing people as well as future consumers to interact with companies and tell them directly what they think of the ad, which can be of very useful information to a company. Many people may feel like there is too much hype over the ads, but it is what we have made it and marketing companies are trying to live up to our expectations, and many are do a good job with involving social media in their quest to create great ads.