• by Tyler Loechner  @mp_tyler, February 2, 2015

Mobile supply-side platform (SSP) Inneractive on Monday announced the launch of Story, a native video ad product.

The company says Story will allow for native video ads to run inside an app’s feed on both Android and iOS devices. The ads can be purchased directly or via Inneractive’s programmatic marketplace.

"As we have seen on some of the top digital media platforms, combining native and video on mobile generates huge potential for publishers,” stated Offer Yehudai, president of Inneractive.