• by Laurie Sullivan  @lauriesullivan, February 9, 2015

The Interactive Advertising Bureau (IAB) has named WPP Digital president David Moore to chairman of the IAB Tech Lab board of directors and Scott Cunningham to SVP of technology of ad operations and GM of the IAB Tech Lab. The nonprofit was formed late in 2014 to further research and development.

In the role as chairman, Moore will focus on building innovative technology standards and solutions for the global digital media and marketing industry. He has served on the IAB board of directors for 15 years, including chairman from 2009 to 2011.

He is a member of the IAB board of directors and executive committee, ex-officio.

"Dave has a proven track record in harnessing technology to drive meaningful business results," said Randall Rothenberg, president and CEO of the IAB, in a prepared statement. "Not only has he been a force in our industry when it comes to the latest tech developments and trends, but he has a deep understanding of the challenges that the interactive media and marketing arena faces from both the buy and sell-side."

The IAB also announced at its Annual Leadership Meeting in Phoenix that Moore and Cunningham will take responsibility for guiding the IAB Tech Lab's inaugural agenda and 2015 project, including creating a code bank to assist in simplifying and reducing the costs associated with implementation of IAB standards.

The two will collaborate with the Digital Advertising Alliance (DAA) to create new AdChoices programs in digital video and mobile to strengthen consumer privacy options. They also will focus on advancing tools and protocols in alliance with the Trustworthy Accountability Group, develop an IAB Standards Certification program to reduce friction with technical protocols, and produce updated specifications focused on digital video.

Cunningham, who joined the IAB in April 2014, has a history of implementing ad technology policies that have helped companies like sovrn, Federated Media Publishing and USA Today excel in their ad programs.