NEW! Former Smokers Turn Tables On Grim Reaper In Anti-Smoking Campaign

by Amy Corr @MediaPostOTL, February 25, 2015

A print campaign for the Utah Department of Health's Anti-Tobacco initiative shows former smokers turning the tables on the grim reaper. Each ad shows a former smoker, even one with an oxygen tank, placing the grim reaper in various defensive take-down poses, like a chokehold. Each ad reads: "Get your life back. Death can wait. Find the power to quit smoking today." See the ads here, here and here, created by R&R Partners.

ad campaign, creative, death of print

Next story loading