Adsquare's Mobile Audience Data Comes To AppNexus
- by Tyler Loechner @mp_tyler, February 27, 2015
AppNexus, an ad tech firm, this week announced that data from adsquare, a European mobile audience targeting company, will be made available to AppNexus users.
Per a release, 45 different mobile audience segments will be made available via AppNexus. Adsquare also says it will offer clients custom segments.
The data is currently available in Germany, France and the UK. Expansion to new markets is expected.
