Commentary
Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 31, 2015
Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance as one metric to determine the price
for advertisements on the site.
Similar to Google's relevance scores for search, Facebook launched a relevance score in …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
