• by Laurie Sullivan  @lauriesullivan, April 7, 2015

Merkle, a data-driven performance marketing agency, has acquired digital analytics consultancy Pointmarc, Seattle, Wash., in an effort to expand digital capabilities to better support data, analytics, technology, and experience design and creation. 

Merkle, which also acquired Rimm-Kaufman Group in July 2014, acquired Pointmarc for its sophisticated data architecture and engineering capabilities, along with its deep relationships with key technology partners, such as Adobe.

"As a longstanding Adobe premier partner, Pointmarc has a proven track record of providing transformative analytics services to Fortune 500 companies via the Adobe Marketing Cloud, said Tony Sanders, Senior Director SI and ISV partner sales, Adobe, in a statement.

Pointmarc also has relationships with Microsoft, Williams-Sonoma, and T-Mobile. In 2014, the company was named to the Inc. 5000 list of fastest-growing companies and Seattle Business Magazine’s list of "100 Best Companies to Work For."

Merkle said the acquisition will help it build out support for high-tech, retail, media and entertainment, and financial services. Founded in 2006, Pointmarc has achieved double-digit-percentage growth every year since its inception.