• by Steve McClellan  @mp_mcclellan, April 22, 2015

Hearst Corp.’s iCrossing has appointed Mike Parker President of its West region, overseeing the San Francisco, Los Angeles and Scottsdale, AZ offices. Parker will also assume responsibility for leading the digital marketing agency’s global mobile practice as well as the agency’s large-scale digital media partnerships. Most recently Parker was Chief Digital Officer at McCann Worldgroup, where he worked with Nick Brien, the agency’s former CEO who is now CEO of iCrossing and president, Hearst Magazines Marketing Services. Earlier Parker served as co-president for Tribal DDB’s U.S. network. Commenting on the hire Brien said that Parker “is a proven digital marketing leader and natural innovator. His creative mind and passionate commitment to technology’s transformative ability will further unleash the potential of our clients’ brands.”