STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• M&C Saatchi NA Lands U.S. Soccer Federation Integrated Account in MAD on 03/06/2026
  

  The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing.

• Advertising's Annette King Dies At 57 in MAD on 03/06/2026
  

  Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where she paused her career in early 2025 to deal with a health issue.

• Automaker Changan Targets Europe, Taps Mediaplus To Handle Media in MAD on 03/05/2026
  

  The Chinese automaker has earmarked a double-digit million-euro budget for the initial foray which covers Germany, Italy, Poland, Spain and the UK.

• WPP Media Promotes Hall To U.S. CEO in MAD on 03/05/2026
  

  Hall was previously chief client officer, WPP Media U.S., and before that was CEO North America at Mindshare.

• TaylorMade Banks On Documentary To Promote New Club in MAD on 03/04/2026
  

  The film is chockfull of golf technology information that only a true enthusiast can appreciate. For the casual fan, the film also features many golf greats including Nelly Korda, Rory McIlroy, Scottie Scheffler, Tiger Woods, and more.

• Horizon Named Media AOR For Gallo in MAD on 03/04/2026
  

  The company's 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The remit includes media planning and buying, measurement and audience development.

• WPP Media Taps Publicis' Plum For Top Global Client Role in MAD on 03/04/2026
  

  She will co-lead the group's global client portfolio with Caroline Foster Kenny who was elevated into the role of global client president from her previous position at VML.

• Zoom Taps PMG As First Media AOR in MAD on 03/03/2026
  

  The appointment comes as Zoom repositions beyond an online meeting orchestrator to a full-fledged AI-first workplace.

• Profitero+ Chairman Hofstetter Shifting To Consultancy Role in MAD on 03/03/2026
  

  Hofstetter has been with the Publicis-owned company for six years, and before that was president of Comscore and Dentsu's CEO 360i.

• Under Attack By The Right, NPR Launches 'Right To Be Curious' Campaign in MAD on 03/02/2026
  

  For the first time in NPR's 50-year-history, the NPR letters in its logo will be replaced with "HOW" and "WHY" to illustrate citizens' right and need to be curious.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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