STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Publicis Sapient, Google Cloud Unveil Global Partnership in MAD on 11/21/2024
  

  Publicis Sapient will create a dedicated Google Cloud business unit to address client demand for Google's AI technology, with dedicated resources to help customers plan, deploy, and manage generative AI projects.

• JumpCrew Names Stacy COO in MAD on 11/21/2024
  

  Shawn Stacy joins the agency after serving as Chief of Staff and Chief Client Officer at outsourcing firm Alorica and earlier served at Verizon.

• Quad/Graphics Names Havas' Maleeny Chief Client Strategy/Integration Officer in MAD on 11/20/2024
  

  He will lead Quad's efforts to add new clients and expand the remits of existing ones. Maleeny will be part of Quad's leadership team, led by chairman, president and CEO Joel Quadracci.

• Hanson Dodge Taps Schroeder To Manage Its Largest Media Client in MAD on 11/20/2024
  

  Kate Schroeder will assume lead responsibilities on the agency's newest and largest piece of business - LIXIL Americas - including its key brands American Standard and Grohe.

• Bollore: Havas Won't Be A Hostile Takeover Target After Going Public in MAD on 11/20/2024
  

  CEO Yannick Bollore noted that both employees and clients had expressed some "anxiety" after the plan to split Vivendi was announced last year that Havas could become a hostile takeover target.

• CEO Switch At Ebiquity As Schreurs Succeeds Waters in MAD on 11/20/2024
  

  Ruben Schreurs joined Ebiquity in 2020 as chief product officer when the company acquired Digital Decisions, which he founded.

• AKQA Taps Zeller For New Head Of Social Role in MAD on 11/19/2024
  

  The agency has been developing its social practice over the past few years and Zeller's role is new. As part of his effort leading the practice, Zeller is tasked with striking new partnerships with creators, influencers, and key opinion leaders.

• Dove To Promote 'Body Confidence' In 2025 Super Bowl Spot in MAD on 11/19/2024
  

  Dove and Nike jointly created the Body Confident Sport program in 2023. Research found that nearly half of girls drop out of sports by age 14 due low body confidence.

• PSA Campaign 'The Rewards' Highlights Teen Adoption Challenges in MAD on 11/19/2024
  

  The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and AdoptUSKids.

• WongDoody Taps Monks' Davis To Lead U.S. Operations in MAD on 11/18/2024
  

  Separately, the agency has named Christian Golz, as global head of immersive experiences and Mariel Cunningham as vice president, new business.

Comments by Stephen All comments by Stephen

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

• Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort by Larissa Faw (MAD on 02/03/2016)
  

  Thanks Jim, should be fixed now

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