STEVE MCCLELLAN
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.Articles by Stephen All articles by Stephen
- S4 Capital Gets Off To Bumpy Start In 2024 As Q1 Revenue Falls 11.7% in
MAD on
05/10/2024
The company cited continuing "volatile global macroeconomic conditions," general client caution and sluggish technology sector conditions.
- Rocket Companies Puts Media Account Into Review in
MAD on
05/10/2024
The firm has been working with Interpublic's UM which won the account in 2018. Last year the company spent an estimated $320 million on measured media according to agency research firm COMvergence.
- Mediahub Wins Bicester Collection Media Assignment in
Accounts on the Move on
05/10/2024
- Assembly Taps Initiative's Cortizo-Burgess For Global Strategy Role in
MAD on
05/09/2024
Based in New York, Cortizo-Burgess will report to global CEO Rick Acampora and serve on the agency's global leadership team.
- Fossil Group Consolidates Global Media With Stagwell's Assembly in
MAD on
05/09/2024
Fossil Group media expenditures last year were an estimated $40 million, according to agency research firm COMvergence.
- Hearts & Science Wins Lovesac Media AOR in
MAD on
05/08/2024
The company's annual media expenditure is an estimated $76 million, according to agency research firm COMvergence.
- Code And Theory Taps Elimeliah As Chief Creative Officer in
MAD on
05/01/2024
He replaces Amy Carvajal who is leaving to pursue other opportunities. Most recently, Elimeliah was chief creative officer at sibling shop Lippe Taylor, where he also led the start-up and "earned first" creative agency /prompt.
- Stagwell Returns To Growth In The First Quarter in
MAD on
05/01/2024
The company is back in growth mode after losing ground in 2023 with a 5.9% organic decline including a drop of 6.7% in Q4. Q1 growth was led by a 54% gain in the company's advocacy operations.
- Stagwell To Hold Annual Meeting June 12 in
MAD on
04/30/2024
The meeting will be held at the company's headquarters in New York. Later this week Stagwell will report first-quarter earnings.
- Bollore Elected To New Four-Year Term At Vivendi in
MAD on
04/30/2024
Bollore, who is also chairman and CEO of Havas, was re-elected by shareholders to Vivendi's Supervisory Board at the company's annual meeting and reappointed as chairman at a separate Board session.
Comments by Stephen All comments by Stephen
- International Advertising Association Establishes North American Chapter
by
Richard Whitman
(Mediapsssst on
03/17/2023)
Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background.
- How Much Does Gun Advertising Contribute To All The Killing?
by
Richard Whitman
(Mediapsssst on
06/01/2022)
Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1
- New Era At Accenture Interactive As Droga Is Poised To Take The Reins
by
Richard Whitman
(Mediapsssst on
08/23/2021)
Oops, thanks for pointing that out John.
- 4A's Creates Agency Review Participation Agreement
by
Richard Whitman
(Mediapsssst on
08/24/2021)
Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se.
- Agency Review Activity Spikes After Quiet 2020
by
Steve McClellan
(MAD on
07/09/2021)
Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues.
- Imagine A Pro Sports Team Called The 'New York Jews'
by
Richard Whitman
(Mediapsssst on
07/13/2020)
Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names.
- Despite Rumors To The Contrary, Manly Men Drink Rose
by
Richard Whitman
(Mediapsssst on
08/06/2017)
Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did.
- Brands Failing To Provide Quality Training In Media Skills
by
Steve McClellan
(MAD on
10/28/2016)
It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field.
- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
by
Steve McClellan
(MAD on
06/07/2016)
Thanks for catching that Michael, now fixed.
- Shoe Carnival, 22squared Launch Retailer's Largest Social Media Effort
by
Larissa Faw
(MAD on
02/03/2016)
Thanks Jim, should be fixed now
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.